Chris Malone is Founder and Managing Partner of Fidelum Partners, a firm that specializes in customer loyalty and experience insights, strategies and results.

Chris has over 30 years of sales, marketing and organizational leadership experience. He held senior marketing positions at leading companies such as Choice Hotels, ARAMARK, Coca-Cola, the National Basketball Association, and Procter & Gamble and has advised a broad range of Fortune 500 companies.

As Chief Marketing Officer of Choice Hotels, one of the largest hotel companies in the world, with over 6,000 hotels open worldwide, Chris led the companyʼs 800 person global consumer marketing, worldwide travel industry sales, e-commerce and reservations organization. Previously he served as Senior Vice President, Marketing for ARAMARK Corporation, a multinational food, facility and uniform services enterprise with over $12 billion in annual revenue.

He is co-author of the award-winning book, The HUMAN Brand: How We Relate to People, Products & Companies, published by Wiley & Sons, and is also a frequent guest and contributor to CNBC, FOX Business, Bloomberg TV, Wall Street Journal Live, Forbes and Businessweek.

Chris is a Certified Customer Experience Professional and holds degrees from the University of Maryland at College Park and The Wharton School of the University of Pennsylvania.