Purpose is changing the way we work and how customers choose business partners. By 2020, there will no longer be a distinction between for profit and non-profit companies.

Businesses will either be seen as “for purpose” or “not for purpose.” In this breakout session, Graeme shares lessons from the Red Goldfish Project.

He’ll share cutting edge examples and reveal the eight ways businesses can embrace purpose that drives employee engagement, fuels the bottom line and makes an impact on the lives of those it serves.